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Mayo: ‘We’re in Audio Entertainment, Not Radio’

Radio One this week named Barry Mayo president of its radio division.

Radio One this week named Barry Mayo president of its radio division.

He’ll report to Alfred C. Liggins, III, who remains as CEO.

Liggins said Mayo had been a consultant to the company for the past year. He described Mayo as a “legend in urban media.”

In the announcement, Mayo stated: “We are no longer in the radio business, we are in the ‘audio entertainment business’ and we need to leverage our products well beyond the terrestrial signals we are licensed to operate.”

Mayo is former president of group owner Broadcast Partners; he is a former VP/GM of WRKS(FM) in New York. A consultant, he is also former SVP/Market Manager for Emmis Radio in New York.

The company also announced this week that CFO Scott Royster would leave by year’s-end.

Radio One last week reported that its second quarter net broadcast revenue was down 6% from the same period a year ago.

Liggins said then, “Our diversification into a broad-based media company consisting of radio, cable, Internet and print is beginning to coalesce, as we continue to identify new and myriad ways to satisfy our advertiser client base. This transition from a pure-play radio company to a media company is longer-term in nature, but I am confident that our team is up to the challenges and opportunities we have before us.”