Marketron Broadcast Solutions’ Exchange media sales and billing platform is now compatible with Media Commerce Systems’ StandBuyMedia media sales platform.
StandBuyMedia is a remnant spot analyzer and spot delivery tool for matching client ad campaigns with available slot inventory. Marketron Exchange allows stations to automate orders and billing for immediate response.
Exchange can now automatically take StandBuyMedia orders and generate invoices upon airing.
The announcement was made by Jeffrey Singman, CEO of Media Commerce Systems, and Gary Coats, COO of Marketron. Singman stated: “The ability for agencies and stations to electronically conduct routine business efficiently is critical to helping radio grow and withstand competition from other media.”