Media Monitors will add SQAD Radio CPP data to its service.
The company will use the CPP and CPM data to provide an estimate of expenditure based on the radio airplay on the Media Monitors site.
President/CEO Philippe Generali said the deal helps give customers a clearer picture of what is happening in the advertising world.
SQAD provides buy-based spot-radio pricing data and forecasts to advertisers and broadcasters.
