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Media Monitors Adds Tracking Sources

Media Monitors Adds Tracking Sources

From the Who’s Buying What page of Radio World:
Media Monitors said it has increased the number of markets it monitors with the addition of about 100 radio stations in the Pittsburgh, Memphis, Salt Lake City, Sacramento, and Portland, OR, markets.
“Also, the Houston Chronicle has been added to the roster of major-market newspapers whose ads are being recorded via the Media Monitors PaperVuesm newspaper ad tracking service,” it stated.
The company, part of RCS, says it hopes eventually to monitor 2,000 stations and 100 newspapers.