Media Monitors: Clinton Dominates Radio Ad Race at End - Radio World

Media Monitors: Clinton Dominates Radio Ad Race at End

Her presidential campaign dominates radio airwaves
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According to a summation from broadcast monitoring service Media Monitors, Hillary Clinton’s campaign and associated allies easily bested Donald Trump’s campaign and his supporters in terms of placement of radio ads at the end of the election season.

Media Monitors totaled in its final report (covering 85 markets from Oct. 28–Nov. 6) 27,853 ads for Clinton et al, compared to 3,543 for Trump, et al, for a nearly 8–1 advantage.

Leading ad generators for Clinton were her campaign, Hillary Clinton for President (which far outpaced all others with over 20,000 ads placed); Priorities USA, Hardhats for America and a political arm of the American Federation of State, County and Municipal Employees.

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For Trump his support came from his campaign, the 2016 Committee and the Great America PAC.

On the negative side, Trump was the target of almost three times as many negative ads. Leading anti-Trump ad purveyors were Priorities USA, People for the American Way and the American Federation of State, County and Municipal Employees. Hillary Clinton was the recipient of attacks from Valor America, The Great America PAC and America’s PAC.

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