Media Monitors said it again won accreditation from the Media Rating Council for its Radio Spot Service.
“Media Monitors was the first radio monitoring service to be audited and accredited by MRC in 2008,” the company stated.
“MRC accreditation provides subscribers with confidence that Media Monitors is identifying and reporting radio advertising occurrences in accordance with MRC Standards.”
Media Monitors is a broadcast monitoring and verification service; customers include broadcasters, print media, media investment companies and advertising agencies. It is part of Clear Channel business RCS.
MRC Says OK to Media Monitors' Radio Spot Service
The council is an industry association that seeks to ensure that measurement services are valid.