RCS subsidiary Media Monitors has announced that the Media Rating Council has renewed accreditation of its radio spot data service.
The newly reaccredited service monitors and verifies play of local radio spot ads.
Media Monitors President and CEO Philippe Generali said, “We have maintained accreditation since first receiving it from the MRC in 2008 …”
Media Rating Council CEO and Executive Director George W. Ivie said, “Media Monitors continues to demonstrate that the service complies with the MRC’s Standards, a recognized benchmark of quality and full disclosure …”
