Media Monitors Signs VMS to Deal

Media Monitors Signs VMS to Deal
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Media Monitors said it signed an agreement with VMS to provide breaking radio commercials and airplay data in the top 30 U.S. markets.
VMS offers media info, tracking advertising and editorial content to clients; it also maintains competitive advertising archives. The company says by recording and monitoring TV and radio broadcast news, it can "proactively manage public relations efforts whenever broadcast or Internet news of interest occurs."