The United States Court of Appeals for the Third Circuit will hear challenges to the FCC’s new media ownership rules on Jan. 12, 2004. Opening briefs for those who thought the changes were too drastic are due Oct. 21 and on Nov. 4 for those who think the commission’s new rules don’t go far enough to deregulate the industry.
GBS Says iHeart Is Being Hypocritical on Geo-Targeting
It says a comparison to iHeart’s AdBuilder is relevant
Programming and Sales
Effective Ad Packages Combine Social Reach with Listenership
Insights say advertising is more substantial when social media and radio are combined