Mediaguide to Drop Radio Data Monitoring Services

Media Monitors to service former Mediaguide customers
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As of March 1, Mediaguide will stop providing radio data monitoring services, deciding to focus instead on leveraging its content-recognition technologies in other venues.

That’s according to Media Monitors, which has confirmed that it has a deal with Mediaguide to service former Mediaguide customers.

Media Monitors President Philippe Generali told Radio World: “We look forward to welcoming all the Mediaguide customers and will do everything we can to make the transition as smooth as possible. Our goal is to make sure all the subscribers continue to get the data they need for their businesses.”

Mediaguide uses digital fingerprinting and watermarking technology to monitor and measure music and advertisement airplay. It also licenses audio recognition technology for integration into consumer electronic devices, smartphones and mobile apps.

The American Society of Composers, Authors & Publishers (ASCAP) and ConneXus Corporation founded Mediaguide in 2002. Its customers consist of more than 2,500 commercial, non-commercial and college radio stations in 150 U.S. markets, according to its website.

Related:
Mediaguide Promises 'Near Census' Airplay Monitoring (2003)

Someone Out There Is Listening (2004)

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