MediaSpan has formed a partnership with online art house Art.com through which MediaSpan radio affiliates can provide listeners with access to posters and prints via their stations’ Music and Movie store. Posters have been added to over 300 MediaSpan stores where listeners can purchase music, movies, artist merchandise and posters from station-branded stores. Each store is private labeled to mirror the look of the stations’ Web sites. Featured selections within the shops are also customized to the individual radio formats. MediaSpan and Art.com plan to team up to offer promotions throughout the year as inducements to drive sales for stations. More information: www.mediaspangroup.com.
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