Memphis Class A Moves, Gains Coverage

First Broadcasting has upgraded the signal of its oldies station on 95.3 MHz in the Memphis market.
The group bought the Class A station about a year ago. Company technical staff told RW Online they installed a Harris transmitter with an ERI antenna at the new site. Using in-house custom software tools to do the coverage research, they said, they were able to develop a plan to move the transmitter site and tweak power within the station’s license limits.
The company said the improved signal now extends from Bartlett, Tenn., in the north to Tate County,
Miss., to the south. The station now reaches 10 counties in three states, and serves more than 1 million people.
“The location of the transmitter site in Hernando, Miss., takes advantage of ideal terrain conditions and enabled First Broadcasting to extend the signal to cover substantially all of the Memphis metropolitan area,” it stated.
Rick Dames is general manager of the station; Alastair Westgarth is EVP of technology for the group.