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Men Really Use Radio, Online Services

Men Really Use Radio, Online Services

Men use a lot of radio’s online services. They show the strongest index against radio and online services in the three most advertiser-requested male demographic groups, according to a new Interep report.
In the Interep report, men age 18-plus used online banking, message boards, chat rooms, financial information, news/sports/weather and newspapers in significantly higher proportion in comparison to women 18-plus.
In radio formats with highest concentration of men by demo, all sports predominated in men 18-plus, men 25 – 54 and men 35 – 64. Men 18 – 34 preferred the album oriented rock format.
Laura Dely