WNEM(AM) is using Netia Radio-Assist digital audio and WideOrbit’s WO Traffic for Radio software.
The Michigan station is owned by the Meredith Corp. and serves Bridgeport, Saginaw and the Bay City area.
The suppliers said the integration of their technologies streamlines sharing of traffic information and simplifies planning and placement of ads in daily playlists. Marjorie Carmien is the station’s traffic manager.
