Clear Channel Communications has added business strategist Michael Kassan will as a special advisor to Clear Channel’s Chairman.
Kassan is the founder, chairman and CEO of MediaLink, a Los Angeles- and New York City-based advisory and business development firm that provides counsel and direction on issues of marketing, advertising, media, entertainment and digital technology. His background includes serving as president/chief operating officer and vice chairman of Initiative Media Worldwide and president and COO of International Video Entertainment.
Expanding on Clear Channel’s current partnership with MediaLink, Kassan will work closely with Clear Channel Chairman and CEO Bob Pittman, Clear Channel Media and Entertainment Chairman and CEO John Hogan, Clear Channel Outdoor CEO William Eccleshare and Clear Channel President and CFO Rich Bressler to plan and implement strategic marketing and brand development for Clear Channel’s businesses. Kassan will advise on marketing and revenue generating solutions.
Kassan has also served on the board of the Hollywood Radio and Television Society, the Commission on California State Government Organization and Economy and the Cultural Affairs Commission — City of Los Angeles and has been chairman of the State Senate Select Committee on the Entertainment Industry.
In other news from Clear Channel, Derrin Woodhouse has also joined Clear Channel Media and Entertainment to take on the newly-created position of national entertainment director for national programming platforms. According to a release, Woodhouse will assist with the planning and executing of the expanding number of events, including the iHeartRadio Music Festival, Pool Party, album release parties and B2B events. He will be based New York City and report to Darren Pfeffer.
Until recently, Woodhouse was director of marketing and strategic partnerships at Vevo, where he created and produced events. Prior to that, he was director of integrated marketing at BET and entertainment marketing manager at Time Inc.’s Style & Entertainment Group.