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Miss. College Sells FM License in Jackson

Clay Holladay's New South Radio acquires another signal

Text is updated to correct the year that the station started airing its current format.

Mississippi College is selling its FM signal at 93.5 MHz in Jackson.

“Star 93.5” WHJT(FM) is an outreach ministry of the college; it has aired heritage Christian music for the central part of the state since 1989; members of the station are shown in a 2014 image from its website.

The buyer is Clay Holladay’s company New South Radio Inc., which will pay $600,000 cash for the license and equipment of the 6 kW FM signal. The station already has a CP to move its community of license from Clinton to Kearney Park.

New South Radio has ownership in several stations in the market and provides programming and marketing under a time brokerage agreement with Flinn Broadcasting Corp., licensee of WJXN-FM in Utica. That TBA will end once the WHJT sale goes through.

Greg Guy and Jason James of Patrick Communications were seller’s brokers and announced the transaction.