“We are pleased to bring in a program taught by industry professionals that will help fill job openings at broadcast stations with quality employees who have a true understanding of how fun and rewarding a career in our industry can be,” Missouri Broadcasters Association President Mark Gordon said in a press release.
The institute is a self-described “talent incubator and farm system for broadcasters” that occurs during a 10-day immersion program. Students who complete the course will become certified Radio Marketing Professionals by the Radio Advertising Bureau, and according to the National Radio Talent System, 65–70% of the students who completed an institute have gone on to begin a career in radio or a related field.
Missouri is the sixth state to add this program, and it will be open to all Midwestern broadcasting students. Those interested can apply online.
“Northwest Missouri State University is proud to enhance our profession-based learning by partnering with this nationally-recognized program and talented professionals,” said Dr. John Jasinski, the host university’s president. “We thank the Missouri Broadcasters Association, National Radio Talent System and the various broadcast companies that support this endeavor focused on talent development.”
The program is supported through financial commitments from Northwest Missouri State University, the Missouri Broadcasters Board of Directors, Hubbard Radio-St Louis, Eagle Communications–St. Joseph, Emmis Communications–St. Louis, Zimmer Radio and Marketing Group of Mid Missouri–Columbia and Jefferson City, iHeartRadio–St. Louis, Springfield, Des Moines, Cedar Rapids, Davenport and Midwest Family-Springfield, according to the release.