The Mentoring and Inspiring Women in Radio group and radio business services provider Marketron have teamed up to create an award honoring women who are considered “rising stars” in radio sales management.
The MIW Rising Star Award will go to a top scoring scholarship recipient enrolled in the Rising Through the Ranks program, a training seminar put on by the Radio Advertising Bureau, Broadcast Music Inc. and MIW. The award will be named in honor of Marketron’s late Vice President of International Sales Renée Roth, who was “a passionate advocate for educating, encouraging and mentoring women in radio,” according to Deb Esayian, Marketron’s chief revenue officer.
“With this scholarship, Marketron celebrates Renée’s love of radio, her brilliant and remarkable career in the industry and her dedication to building a better tomorrow through conscientious efforts put forth today,” explained Esayian.
The inaugural winner of the MIW Rising Star Award will be Erika Beasley, general sales manager at Beasley Media Group. Beasley will receive the award at the MIW Radio Group’s “Denim & Diamonds” dinner, held on Sept. 21, concurrent with the 2016 Radio Show in Nashville, Tenn.