The Mentoring & Inspiring Women in Radio Group Executive Committee has tapped Denyse Mesnik as the new MIW national spokeswoman. She succeeds Olin and Associates Principal Kay Olin. Olin had held the role since 2014 and will continue as an MIW group member.
The MIW Group is a volunteer organization consisting of female media professionals dedicated to helping other women in the industry develop management and leadership skills, as well as advocating the advancement of women to senior positions in radio broadcasting and media.
“It has been an incredible privilege to serve as the MIW National Spokeswoman over the past three years,” Olin said in the announcement. “Denyse has been actively involved during that time, generously offering her support and extraordinary talents to help elevate the MIW mission and programs. She leads by her heart and by example; her passion for mentoring and dedication to helping women reach their professional goals makes Denyse the perfect choice to assume this important role.”
Mesnik is president of public relations and marketing company specializing in the radio broadcasting and music communities The Mesnik Group, which she founded in 2016. Prior to that, she worked for Beasley Media Group for 25 years, beginning as founder and Chairman George G. Beasley’s executive assistant and eventually moving up to vice president of corporate communications.
She is a co-founder of the industry’s Radio Communicators Group, a member of the MIW Group executive committee and a member of the Florida Association of Broadcasters board of directors.
Mesnik is accredited in public relations and is also a member of the Public Relations Society of America Sunshine District board of directors and is a founding member and current director of PRSA’s Southwest Florida Gulf Coast Chapter. Mesnik also volunteers on marketing committees for several nonprofit organizations in her hometown of Naples, Fla.
“Under Kay’s tremendous leadership, the MIWs have added numerous awards and activities, expanded our reach to include women in programming and finance, and increased opportunities for corporate sponsorship. All to say, Kay’s a tough act to follow,” Mesnik said of her predecessor.
She added, “With Kay’s support, and that of our very accomplished MIW Executive Committee, I’m also excited to engage the entire roster of MIWs so that we can collectively continue building upon the MIW Group’s significant progress.”