MLK Holiday Slows Net Radio

In line with its findings that Internet radio listening is largely an at-work activity, MeasureCast reports that Net radio listening dipped three percent in shortened week that included Monday, Jan. 21, the Martin Luther King Jr. Holiday. But Net radio overall remains a burgeoning media. MeasureCast reports that Internet radio listening has increased 469 percent from Jan. 2001 to January of this year.
A year ago, New York talk radio station WABC(AM) was the No. 1 station ranked by MeasureCast in its weekly, Top 25 report. It streamed 90,520 hours to just over 16,000 listeners. In the week between Monday, Jan. 21 to Jan. 27, 2002, the No. 1 station, Virgin Radio, streamed 259,489 hours to an audience of more than 45,000 people. And London-based Virgin streamed 15,977 more hours the week of Jan. 21 than the previous week, when it also held the No. 1 spot in the MeasureCast weekly ranking.