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MMTC Calls on FCC to Beef Up EEO Rules

MMTC Calls on FCC to Beef Up EEO Rules

The Minority Media and Telecommunications Council has called on the FCC to reopen its EEO proceeding and act quickly to strengthen its rules in light of Monday’s Supreme Court ruling affirming the value of diversity in education. The MMTC is also asking the commission to review the rulings, and determine whether and how it could revise its June 2 media ownership decisions in order to promote minority ownership.
Like diversity in education, diversity in mass media ownership and employment contribute profoundly to the quality of our civic discourse and to the strength of our democratic institutions,” said MMTC Executive Director David Honig.
The FCC’s EEO rules require nondiscrimination in hiring. In recent years, the FCC cut back its EEO outreach requirements because the FCC was not certain whether it could even require broadcasters to specifically seek out qualified minority job applicants, stated Honig.
The Supreme Court ruling stated ruled that racial preferences can be used in university admission decisions, upholding a University of Michigan affirmative action policy that gives special treatment to minorities who apply to its law school.
The MMTC believes the ruling shows that narrowly tailored race-conscious recruitment to promote diversity would be desirable and should be constitutionally permissible. Minorities hold only 1.3% of the asset value of the broadcast industry, according to the MMTC.