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Mobile Stream Listening Skyrockets

Stream measurement firm Triton Digital says trend will continue

It’s all about mobile growth.

That’s according to streaming measurement company Triton Digital, which says mobile was the fastest-growing streaming listening measurement indicator for 2013.

Average active sessions hit approximately 2.8 million during the Monday–Friday, 6 a.m.–7 p.m. daypart in the fourth quarter as year-over-year listening rose 21%, according to Triton. AAS is the average number of listeners, who listened for at least one minute, during the daypart.

In the M–F 6 a.m.–8 p.m. all-streams daypart, mobile average active sessions increased by 41%, while desktop declined by 1%, notes Triton, which says, “The dramatic increases in mobile and in-car listening will only continue to skyrocket the tally as we move forward.”

The audience measurement firm saw “significant” growth, 19% for all streams in all days, in streaming listenership compared to the prior year. In fact, Triton says “it’s been an incredible year for audio as a medium and our industry as a whole.” 

At 1,987,705, Pandora had the most average active sessions in December for weekday 6 a.m.–8 p.m. for U.S. domestic listening. Clear Channel came in at #2 with 306,956 average active sessions, with Slacker at #3 at 62,260, CBS Radio at #4 at 59,914 and Cumulus at #5 at 51,713, according to Triton. NPR member stations were #6 at 37,597 AAS, followed by EMF at #7 at 26,117, ESPN Radio at #8 with 22, 779. Entercom was #9 at 21,261 and Cox Radio was #10 with 19,395.