More Retailers Get on HD-R Train

Regional HD-R campaigns in three markets – Los Angeles, New York and Detroit – gear up next week.
The HD Digital Radio Alliance said electronics retailer Ken Crane will carry HD Radios in its stores and launch online and print advertising and marketing campaigns in Los Angeles as well as run ads on 13 alliance member stations that highlight the availability of the Boston Acoustics Recepter HD.
In New York, tri-state retailers Harvey and Electronics expo are carrying HD Radio products and running similar advertising and marketing campaigns, including spots on 11 stations.
In Detroit, regional retailer Mickey Schorr has begun an HD Radio marketing and ad campaign and spots are airing on 12 alliance stations.
Also in Detroit, ABC Warehouse is expanding its efforts by offering customers discounts on the JVC HD Radios through coupon offers and on special promotions on Kenwood HD Radio tuners. The retailer is also creating promotional sports packages with the Detroit Tigers baseball team and using direct mail to promote HD Radio.
The Alliance said the regional campaigns are similar to the nationwide efforts of those launched earlier by Tweeter, ABC Warehouse and Crutchfield.com.