Arbitron said 189 Walgreens stores in the Houston area will participate in its market trial of the Portable People Meter system. Stores will use encoded audio programming from In-Store Broadcasting Network.
Already participating are Kroger, Best Buy, Gap, Gallery Furniture, National CineMedia and Old Navy; Arbitron says about 300 retail locations and sports venues are involved.
More Stores for Arbitron PPM In-Store Test
More Stores for Arbitron PPM In-Store Test