More Stores for Arbitron PPM In-Store Test

More Stores for Arbitron PPM In-Store Test
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Arbitron said 189 Walgreens stores in the Houston area will participate in its market trial of the Portable People Meter system. Stores will use encoded audio programming from In-Store Broadcasting Network.
Already participating are Kroger, Best Buy, Gap, Gallery Furniture, National CineMedia and Old Navy; Arbitron says about 300 retail locations and sports venues are involved.

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