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More Stores for Arbitron PPM In-Store Test

More Stores for Arbitron PPM In-Store Test

Arbitron said 189 Walgreens stores in the Houston area will participate in its market trial of the Portable People Meter system. Stores will use encoded audio programming from In-Store Broadcasting Network.
Already participating are Kroger, Best Buy, Gap, Gallery Furniture, National CineMedia and Old Navy; Arbitron says about 300 retail locations and sports venues are involved.

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