Floor space for the upcoming International Consumer Electronics Show has been intentionally reduced; exhibits will be located inside and outside the Las Vegas Convention Center only, not in the additional Sands Convention Center the show has used in recent years.
The Consumer Electronics Association wants to provide a quality experience, according to trade group's president, Gary Shapiro.
Monday, the association said it expects around 2,500 exhibitors for the 2010 show; some 330 of those will be new to the event. CES projects some 110,000 attendees will come for the Jan. 7–10 show. In 2009, CES drew about 113,000 attendees.
According to the show's marketing, some 20,000 new products will be on display. "CE Spotlights" covering a variety of technology categories include the iLounge Pavilion, featuring all things iPod, iPhone and Mac; Living in Digital Times, highlighting technology relevant to various lifestyles; EHX@CES with custom CE products for home and commercial installation; Sustainable Planet, featuring green technologies like advances in green building, alternative energy technologies and smart grid technologies; and the Gaming Showcase with gaming hardware and software.
The 2010 CES will feature 20 market-specific TechZones highlighting trends and emerging markets. New CES TechZones include eBooks, Experience 3D, Femto, Lifestyle Gadgets, Mobile DTV, Netbooks and Safe Driver TechZones.