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Most Americans Not Interested in Satellite, Study Says

Most Americans Not Interested in Satellite, Study Says

“The interest in satellite radio seems unchanged over the past four years.” That’s the finding of a study released by Eastlan Resources, which is a research firm that specializes in providing data to radio stations.
“Eighty percent of Americans remain unlikely to subscribe to satellite radio in the future,” it stated. “This new data seems to echo the findings of an Eastlan study in the spring of 2001 in which 80% of American questioned would have no interest in purchasing a new satellite delivered radio service that offered dozens of commercial-free radio channels for a monthly fee of around $10.”
Eastlan said 5% of those studied are subscribing to satellite radio while another 9% are likely to subscribe. Five percent had never heard of satellite radio.