J.R. Russ Programming and Research of Philadelphia debuted the “Movie Ticket Radio” format in conjuction with Jeff Goldberg of Ballyhoo! Studios in El Paso, Texas.
“It’s the music from the movies … on the radio,” said Goldberg. “Movie Ticket Radio is the first hit-music radio format without an over-researched playlist. The ‘currents’ are music from the movies that are hot at the box office each week.”
While playing some movie theme music, Movie Ticket Radio promises to play hits, not scores or backgrounds.
“Young adults are the primary movie consumers, and Movie Ticket Radio is designed to bring younger listeners back to radio,” said Russ. “The format also can be skewed to target an older demographic if that is what market conditions dictate.
“The format also is great for markets with three A/C or country stations, for example. It’s a chance for the No. 3 station to finally offer listeners something different, yet, mass-appeal.”
Station owners can hear a short demo and a “scoped” sample hour of the format at www.movieticketradio.com.