MP3s in the Dash Next? - Radio World

MP3s in the Dash Next?

MP3s in the Dash Next?
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Traditional radio is locked in a battle in the dash, said Struble, not only with satellite radio, but also iPods, MP3s, Motorola’s iRadio and other entertainment delivery systems. “iPod docking stations (in the glove box) will be an anachronism in two to three years; you’ll have MP3s built into the car next,” he said, in explaining to program consultants at Arbitron’s Fly-In why promoting HD Radio is key.
“They’re after your listeners and you need to respond to that. It’s a little embarrassing for (radio) to be the last analog industry in the world.”

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