MTV Networks, a division of Viacom Inc., intends to create two 24-hour channels under the MTV and VH1 brand names for XM Satellite Radio.
“For MTV Networks, this agreement with XM Satellite Radio is a natural step in our ongoing effort to offer our audience new ways to access our brands across multiple platforms,” stated Ann Sarnoff, COO/EVP of VH1.
“We have the leading music brands on television and online and we are excited to break into the satellite radio arena with XM and at the same time create a new revenue stream for our valuable content. They truly value the power of strong brands and we are delighted to be part of their service,” stated Donald Silvey, Senior Vice President Program Enterprises and Business Development of MTV.
MTV Networks will also provide promotional opportunities for XM on its cable networks. Terms of the agreement were not disclosed.