Multicast in Chicago Targets Gays

Multicast in Chicago Targets Gays
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"Upbeat, dance-oriented and energetic" will be the mood on "Pride Radio," a format targeting the gay community launched on an HD2 channel by Clear Channel in Chicago.
The Chicago Sun-Times newspaper reports that the format replaces the Spanish-language "Kiss Espanol Rhythmic" on the multicast of WKSC(FM).
Core artists include Madonna, Cher, Pink and Beyonce. The newspaper said the format is billed as the first in a major market. It quoted regional programming VP Darren Davis as saying the Chicagoland area "is home to one of America's largest gay populations."


Gay Radio Gets a Coming Out

Many ethnic or interest groups now can find a place on the dial that plays their tunes. For some programmers the next logical population segment to merit a targeted format is the gay, lesbian and bi-sexual/transgender community.