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NAB Develops Webinars for Small-Market Stations

Social media, personnel recruitment and management to be examined

The NAB is planning a series of three webinars aimed at small-market stations.

Called “NAB Virtual Academy for Radio: Big Ideas for Small Markets,” the hour-long webinars will address the use of social media to promote a station, staff recruitment and retention along with managing multiple stations.

According to the NAB these were developed with input from its Small- and Medium-Market Radio Committee.

The first session, Oct. 2, is “Powerfully Engage and Grow Your Audience by Mastering Social Media,” hosted by radio consultant Valerie Geller, president of Geller Media International. She promises to offer “low-cost, high-return social media tips that will allow small market radio stations to increase audience engagement, ratings and advertiser response.” Doug Stephan of “Doug Stephan’s Good Day” will open the webinar.

The second webinar, Nov. 15, is “Tips to Recruit and Retain the Best,” with Laurie Kahn, president and CEO if Media Staffing. She will examine how to recruit qualified personnel and retain them. Commonwealth Broadcasting Corp. President and CEO Steve Newberry will open the webinar.

The third, “Ten Ways to Master Managing Multiple Stations,” scheduled for Feb. 12, 2013, is still in development.

The webinars will be live and allow questions from the audience. According to the NAB the presentation will be video-oriented rather than a PowerPoint presentation. Recordings of the webinars will be placed on the NAB website for later viewing.

Cost is $49 per webinar or $99 for all three.

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