Radio ads in surround sound are among the topics that have won research grants from the NAB.
The association’s Research and Planning Department gave five grants for projects due in May of 2005.
“Consumer Adoption of New Radio Distribution Systems,” Don Grady and Constance Ledoux Book, Elon University;
“Presenting Radio Advertisements in Surround Sound: An Experimental Assessment of New Production Techniques,” John W. Owens and Thomas Haines, University of Cincinnati, and Francesca Dillman-Carpentier, Arizona State University;
“Media Buyer Perceptions of Media Salespeople,” Todd Chambers, Padmini Patwardhan and Shannon Bichard, Texas Tech University;
“Identifying the Goals of Broadcast Weather Training: Developing a Model Approach to Learning Objectives,” William R. Davie and Philip J. Auter, University of Louisiana; and
“TV Station Marketing Strategies for a Changing Audience Measurement Environment,” Michael G. Elasmar and Cathy Perron Eaton, Boston University.