NAB Happy About IBOC Approval

NAB was pleased with the FCC’s decision to endorse IBOC as the technology U.S. terrestrial stations will adopt to go digital. NAB President/CEO Eddie Fritts stated: “With today’s FCC action, local radio stations are poised to deliver one of the most sweeping advancements in broadcasting in nearly a century. Community-focused programming has always made radio an indispensable part of the American fabric. We believe broadcasters will embrace this new technology because it will provide local listeners with unmatched audio quality and a host of new, innovative digitally-based services.”