NAB is contracting with an outside PR firm to counter myths about radio and TV. A posting for the contract says the firm would “promote positive stories about the unique value of terrestrial radio” and respond rapidly to “attacks from competitors and industry critics.” The Washington Post pegs the value of the contract at $250,000.
Programming and Sales
Growing Percentage of Audio Listening Now Happens on Mobile
AM/FM radio still commands consumed audio but the gap between traditional radio and mobile devices is closing