The National Association of Broadcasters says the organization will present its new NAB Digital Leadership Award at the NAB Show Technology Luncheon in Las Vegas on April 15. NAB is accepting nominations for the first NAB Digital Leadership Award through March 5.
The award recognizes an individual at a broadcast station, group or network who has had a significant role in transforming a traditional broadcast business to succeed on digital media platforms in a measurable way. This includes efforts in use of technology, mobile applications, social media, and/or Web-based information management and marketing.
NAB Show will also feature expanded conference programing within the Broadcast Management Conference and Broadcast Engineering Conference geared to general managers and principal digital managers who have responsibility for developing content and/or generating digital revenue.
The “Digital Strategies Exchange for Radio” (DSX4r), presented by NAB Labs, returns as a one-day workshop April 15. It will focus on new technologies affecting radio and provide nontechnical managers with the tools to leverage digital assets. Radio’s digital experts and others will share best practices and updates on connected car technology, hybrid radio, digital audience measurement, branding, social media and other emerging services.