The National Association of Broadcasters is getting into the podcast game with a radio-oriented program to be distributed by podcast platform BlogTalkRadio.
It said “The NAB Podcast” will deal with public policy, new tech and “proven business strategies for broadcasters.”
Each episode will be 15 minutes and be available publicly for two weeks, then archived for NAB members only.
They’ll be released every other Tuesday.
The first episode is about Capitol Hill issues; future topics include political advertising, hybrid radio, programmatic ad buying and AM radio revitalization.