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NAB Pilot Adds Lakana

NAB program brings together companies and organizations to promote broadcast innovation

The National Association of Broadcasters Pilot, a program of companies and organizations seeking to advance broadcast innovation and technology, now has a new charter member: Lakana, a content management provider for media publishers.

“Forward-thinking companies like Lakana are creating solutions to help media companies succeed in today’s rapidly changing business environment, and through Pilot, we hope to leverage their collective expertise to help our industry thrive in today’s new media landscape,” said NAB Executive Vice President and Chief Technology Officer Sam Matheny, in an announcement.

Lakana, with its suite of experience management, engagement and monetization solutions, powers over 250 local broadcast digital media websites. Its platforms reach 75% of U.S. DMAs and 180 million unique users per month.

NAB’s Pilot charter members help define what the key areas are for development of innovative technologies and services for media companies with a focus on multi-platform digital distribution.

Lakana’s head of revenue Elizabeth Osder says the company is grateful to have this opportunity, and they “look forward to working together with NAB and Pilot members to bring new technology and innovation to our industry.”