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NAB Says Station Membership Has Grown

Ninety radio and TV stations sign on, led by Max Media

The National Association of Broadcasters said it is gaining members.

The trade group recently added a total of 90 radio and television stations to its membership roster; the largest by station count is Virginia Beach-based Max Media, which owns or operates 44 radio and television stations in 10 states and Puerto Rico.

Last week the association announced that CBS and Fox had re-joined the organization.

Eight other radio and television station groups have recently joined NAB including Communications Corporation of America, Lafayette, La.; Boswell Broadcasting, Kosciusko, Miss.; Brothers Broadcasting, Rensselaer, Ind.; Eagle’s Nest Inc., Roanoke, Ala.; KSBJ Educational, Humble, Tex.; Living Faith Broadcasting, Abingdon, Va.; Neuhoff Communications, Jupiter, Fla.; and White Knight Broadcasting, Lafayette, La.

While NAB could not provide exact membership figures, spokesman Dennis Wharton told Radio World:

“As you might expect, we lost a modest number of members during the recent advertising recession (the worst recession in the last 50 years). But with the CBS and FOX announcement — along with the Max Media and others mentioned in the news release — we’ve made significant strides in getting the numbers closer to where we were several years ago. With the rebound in advertising and a (keep our fingers crossed, and ignoring today’s stock market plunge) better economy, we believe more groups will be joining NAB.”

Gordon Smith and the NAB Executive Committee deserve a lot of credit for the recent additions to NAB membership, along with the NAB Membership Department, according to Wharton.

Item updated 7:45 p.m. EDT May 20, 2010, to include response from NAB.