Radio Mirchi, MY FM and Radio City recently launched outlets in Nagpur, Maharashtra, in central India. The three stations are using RCS products, including Airwaves Traffic.
The RCS software is used for scheduling advertising content, as well as contract administration, customer relations, billing and reporting. Each of the stations operates Airwaves with a centralized database that resides in its respective administrative center, connecting Nagpur with other station locations for coordinated scheduling of advertising across India.
The stations also use RCS Master Control, Linker and Selector XV software.