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National Ad Dollars Show Upswing

National Ad Dollars Show Upswing

Radio advertising sales are on the upswing, according to RAB. For the month of June, combined local and national revenues increased 3% when compared to year ago levels. Local dollars increased 2% during June; national sales jumped 7%. For the first six months of this year, national revenues showed a 5% upswing while local numbers remained flat. Local and national sales together were running 1% ahead of the first half of 2001. From a quarterly perspective, local revenues showed a 2% boost and national sales jumped 7% during the second quarter of 2002, when compared against the second quarter of 2001. Combined local and national figures for Q2 of 2002 were up 3%.