National Radio Revenue Up, Decline in Local Dollars

National Radio Revenue Up, Decline in Local Dollars
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The RAB is reporting another 1 % boost in national radio revenue figures. Local dollars, however, fell 6 % due primarily to the lack of TV sweeps advertising in this Olympic year. Compared with February figures from last year, the combined total for the month was off 5 %.
Looking at year-to-date numbers, national sales figures also grew 1 %, while local dropped 3 % during the first two months of the year.
Gary Fries, RAB president and CEO, stated, "Radio has a broad range of advertising categories which have sustained the medium through the recent turbulent economy. Radio revenues are strengthening each month, and as we look forward, the industry is poised for a steady growth recovery."

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