NBC and Clear Channel Renew Awards Show

Broadcasters declare awards a success
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It looks like NBC was happy with the performance of the iHeartRadio Music Awards program last week.

So happy, in fact, that it wants to handle the 2015 edition.

According to a release, last Thursday’s program improved ratings 55% in the “key” demographic of 18–49 over NBC’s typical Thursday fare.It also narrowly topped “American Idol.”

Clear Channel released other metrics of iHeartRadio Music Awards success: 7.7 billion social impressions for the day of the show and 1.8 million overall social media users with a total of over 29 million posts and interactions. It said that 76% of those were under 34.

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