It looks like NBC was happy with the performance of the iHeartRadio Music Awards program last week.
So happy, in fact, that it wants to handle the 2015 edition.
According to a release, last Thursday’s program improved ratings 55% in the “key” demographic of 18–49 over NBC’s typical Thursday fare.It also narrowly topped “American Idol.”
Clear Channel released other metrics of iHeartRadio Music Awards success: 7.7 billion social impressions for the day of the show and 1.8 million overall social media users with a total of over 29 million posts and interactions. It said that 76% of those were under 34.
