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NBC and Clear Channel Renew Awards Show

Broadcasters declare awards a success

It looks like NBC was happy with the performance of the iHeartRadio Music Awards program last week.

So happy, in fact, that it wants to handle the 2015 edition.

According to a release, last Thursday’s program improved ratings 55% in the “key” demographic of 18–49 over NBC’s typical Thursday fare.It also narrowly topped “American Idol.”

Clear Channel released other metrics of iHeartRadio Music Awards success: 7.7 billion social impressions for the day of the show and 1.8 million overall social media users with a total of over 29 million posts and interactions. It said that 76% of those were under 34.