NBC Sports and Dial Globalare teaming up to create a new radio network, the NBC Sports Radio Network. It debuts in September.
Dial Global will rep and distribute the network, which will include hourly sports news updates, daily features and full-length shows.
Dial Global is already NBC Sports’ partner for coverage of the upcoming summer Olympics, so this deal expands that relationship. NBC Sports executives cited that relationship, as well as Dial Global’s national radio experience and infrastructure in explaining why they chose the company for the new venture.
The NBC Sports Radio Network will provide stations both national and regional sports content. Listeners may hear hourly sports updates, long-form shows and features hosted by national NBC Sports voices, NBC Sports Regional Networks on-air personalities or NBC affiliate sportscasters, depending upon location.
In addition to distribution on terrestrial radio stations, NBC Sports’ audio content will be available on a several digital platforms. Live shows will be streamed on NBCSports.com, DialGlobalSports.com, affiliate stations’ websites and other streaming services. On-demand short-form audio content will also be distributed online and through podcasts and other digital applications.