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NBC Sports Radio Officially Launches

Lineup set, new website and even a mobile app

April 1, 2013 is April Fool’s Day. It is also “Opening Day” for Major League Baseball. One additional historical note — it is the official launch of NBC Sports Radio’s full-time on-air network.

To add to the network’s presence, NBC Sports radio says it has redesigned its website. A release explains that the site now has “programming schedules, talent bios and photos, and a terrestrial radio station finder — plus added capabilities including live streaming, station streaming, and social media chatter.”

And naturally there’s a mobile device app to go with all of that. The releases says that the Apple and Android app “showcases a branded home page with rotating sponsorship panels and an integration system that syncs audio ads and rotating display ads — a feature that will help advertisers extend their brands.” It adds, “Among its many features, the mobile app also delivers programming content, Facebook and Twitter promotion, and a station information page linking to phone request lines.”

SVP of NBC Sports Ventures Rob Simmelkjaer said, “Today we also launch new ways for listeners to hear our content, from our new online webpage to our mobile app. Audio content is now consumed in more ways than ever, and we’re pleased to provide multiple touch points for listeners.”

NBC Sports Radio is claiming 257 affiliates to start with.