Nectar Squeezes Out Revenue From Remnants

New service makes its appearance
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Nectar Media is promoting Radio Nectar, an ad remnants service.

Currently it is working 15 markets, including New York and Nashville. It promises to generate new revenue for stations by airing “top-quality, name-brand, national advertisers.” It welcomes all formats and station sizes. Minimum average quarter hour requirements apply.

Nectar Media President Marcus Rowe said the company has enjoyed “rapid growth.”

Radio Nectar is a service of Nectar Media, which Rowe owns. He formed the latter in 2009 as a multi-faceted media company with divisions focused on radio, print publishing and design/marketing. He has worked at Mediabase and Gavin, and was VP of network operations with Impact Radio Networks.

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