Saying they want to promote reliable reporting of network radio spots and programming, several network radio industry leaders have formed a group to accomplish that.
Called the Network Radio Compliance Council, its goal is to provide advertisers, agencies and stations with better tools to place and report commercials.
Dial Global President of Operations Charles Steinhauer said it’s vital for network radio to have a unified, active group to work with customers and each other to improve the standards, speed and effectiveness of scheduling and reporting of commercial audio.
Customers (defined as advertisers and radio stations) and vendors will be invited to meet regularly with the NRCC to share issues and discuss timely topics.
The membership of the council will initially consist of the compliance heads from the six RADAR-rated network organizations. The council has elected Meg Montury of Premiere Networks as chair and Chris Buehler of Dial Global as vice chair. The council will meet quarterly with invited guests, including radio vendors, ad agencies and additional network radio companies.
“Technology over the past five years has enabled us all to deliver even more precision and accuracy for our clients. The NRCC can only further solidify these efforts,” said Montury, senior vice president, sales operation, Premiere Networks.
Network organizations on the council include American Urban Radio Networks, Crystal Media Networks, Cumulus Media, Dial Global, Premiere Networks and United Stations Radio Network.