Beasley is playing up its latest HD2 concept in southwest Florida.
The group said station WRXK at 96.1, which airs classic rock under the moniker K-ROCK, is airing unique programming on a “sister station” named “Haney’s Big House 96.1 HD2.”
Here’s how the company positions its new content: “A radical departure from commercial radio, Haney’s Big House 96.1 HD2 owes its existence to the new technology of HD radio, yet embraces the past, revisiting the days when radio was loosely programmed for a regional audience.”
It based the format on a real juke joint established by Will Haney in Louisiana in the 1940s and ‘50s that influenced Jerry Lee Lewis. The new station will air southern rock, blues, Americana, roots and “real country,” meaning Waylon, Willie and Johnny Cash.
The concept was created by Mark Haney, a Beasley air talent who is also a musician. Market Manager Brad Beasley calls the channel “the creation of a local guy playing music for his local audience. He lives where his listeners live. He knows who they are and what they like.”