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New Clients Attracted to ‘Less Is More,’ Hogan Says

New Clients Attracted to 'Less Is More,' Hogan Says

Clear Channel Radio says less really is more.
The big broadcaster said two studies indicate “broad early support for key elements of the company’s ‘Less is More’ listenership and programming initiative,” which emphasizes fewer interruptions and shorter commercial breaks.
CEO John Hogan said,
“Our stations sound better now than at any other time-our shorter stop sets have created a more compelling environment for listeners and a better environment for advertisers,” said John Hogan, CEO of Clear Channel Radio. “We’re now in discussions with a number of advertisers who have never used radio before. There’s definitely an interest in the choices now offered under Less Is More. This level of interest, so early in the initiative, exceeds our expectations.”