RAB says RAB2008 will revamp its familiar format.
The sales organization promises a “bold perspective” on monetizing sponsored audio content at the convention this winter.
The show offers training on how to position radio’s analog and digital assets across the increasing number of delivery systems and prepare radio sales for the future, according to RAB.
Features include workshops, keynotes from advertisers and marketers, Internet and digital radio presentations and tips on maximizing the multicultural workplace.
RAB will be at the Hyatt Regency in Atlanta Feb. 11–13.