New Health Network Tries Not to Be So Grim

Luminar Media Corp., a health and wellness media firm in Canada, is starting four weekend shows on the Health Radio Network, hoping to cash in on consumers’ interest in health broadcasting.
Shows include “The Good Life,” aimed at baby boomers, hosted by Luminar CEO and founder Jesse Dylan. The program began on CKNW in Vancouver.
The new network was founded by three people with talk radio roots, Tim Disa, Darrel Peters and Rick Jakle, based near Chicago.
“The partners strive to convince stations that the customary brokered time to ‘supplement-pushers’ and ‘colon-cleansers’ is the death knell of health talk radio,” it said in a statement. It is pushing itself as a fun and entertaining alternative via a block of branded health shows that can help sales departments sell weekend programming.
Affiliates include WKKD(AM) in Aurora-Naperville, Ill; KWYD(AM) in Colorado Springs; and KSHP(AM) in Las Vegas on delay.
Info: e-mail to info@luminarmedia.com.